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Description
This study aims to provide an explanation of how the Indonesian government uses Indonesian languages as an instrument of nation branding to provide a positive image to the Indonesian nation. Consider Afrikaans in South Africa, Mandarin Chinese in China, a standard variety of French in France and an aristocratic form of German in Germany. Historically, language has been a tool for motivating nationalism, a sense of superiority over others in the country and a means to isolate a group of people from all others, frequently setting those people up as superior to all others. from this study it will also describe a descriptive analysis of Indonesian Language strengths that can be used as an instrument to strengthen the soft power of a country through the concept of cultural diplomacy. This study use time series and content analitic. This study show that the formal institution opens Indonesian Language as a subject course and some informal institution open Indonesian course for public. The study result reveal that Indonesian Government actively support Institution in Thailand to provide Indonesian Language such as teachers, materials teaching, scholarship to study in Indonesia, research development and ect.
